BOX OFFICE QUARTERBACK: The problem with Aronofski’s “mother!” is that the marketing is too damn precious

Don’t get me wrong – I like and admire most of director Darren Aronofski’s films.  He crafts interesting, visceral films that have a bite. Nothing wrong with that. But all of the hype surrounding his current film, “mother!“, has been off-putting at best, and ridiculous at worst. Not everyone buys into the precocious marketing campaign currently going on, which tells […]

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BOQB: Have the big cinema chains who boycotted Paramount’s two-weekend release experiment shot themselves in the foot, so to speak?

Much has been made the past two weekends of the release of two Paramount Studios films, “Paranormal Activity: The Ghost Dimension” and “Scout’s Guide To The Zombie Apocalypse”, because of a unique experiment attached to the two titles. The experiment, a bold one for a major studio to try, will see both of these films hit video on-demand just 17 […]

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BOQB: Open Road’s “Dope” – What went wrong?

I’m gonna tackle two birds with one stone today. They are interlinked with each other, and in being such, caused the total flameout of one of the most critically lauded films of the year. This summer, a stronger-than-most-people-will-give-it-credit-for-before-Jurassic-World summer at the box office, it has been disastrous to try and wide release a film that doesn’t have enough word of […]

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BOQB: The overwhelming success of “American Sniper” has Hollywood liberal elite in an uproar

Did you hear the news this weekend? “American Sniper“, the biopic of Navy Seal Chris Kyle, which was nominated for six Academy Awards last Thursday and was directed by super-patriot Clint Eastwood, earned over $90 million (!) at the box office this weekend, one of if not the most successful January wide release in history. Is it any surprise that […]

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